Thursday, November 1, 2012

The Benefits of CMS for SMBs [Infographic] | Women on Business

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Guest Post By Haseeb Warsi of ReadyPortal (Learn more about Haseeb at the end of this post)

It?s no surprise that our world is becoming increasingly digital. The ubiquity of new devices has led to an explosion in the number of people connected to the Internet. All the statistics point to a growing, vibrant community on the Internet (Google has entered our vocabulary as a verb), yet small businesses have been slow to adopt web solutions as part of their strategies.

Why would business owners forsake a market with such low barriers to entry? Because the barriers to creating a web solution are higher than they seem. Dealing with lengthy implementation times, unreliable web developers and complex coding languages have discouraged small business owners from creating a web solution for their business. These may seem like insurmountable hurdles, but there is an easy solution, a content management system (CMS).

The correct CMS can help a small business create a truly unique web presence. Owners can cut out developers and manage websites themselves, with no advanced technical knowledge required. With click-and-play features, owners can easily add new pages and features, remove content and manage enterprise documents with the click of a button.

Don?t let the fear of high development costs and complex technical languages hold you back from getting your business on the web. Find out which CMS solution is right for you.

Click the image to view the infographic shown below at full size.

CMS for SMB Infographic

About the Author: Haseeb Warsi manages marketing and corporate communications for Readyportal, a content management solutions company.

Article by Susan Gunelius

Susan Gunelius is a 20-year veteran of the marketing field and has authored ten books about marketing, branding, and social media. Her most recent books, 30-Minute Social Media Marketing, Content Marketing for Dummies, and The Complete Idiot's Guide to WordPress, are available now. Susan?s marketing-related articles can be found on Entrepreneur.com, Forbes.com, MSNBC.com, FoxBusiness.com, WashingtonPost.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world.

Susan has written 823 articles for WomenOnBusiness.com!

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